HAVE A DRINK!
To create a unique and new beer company with a design system that can appeal to experienced drinkers and new drinkers. The design should be memorable and stand out among beer competitors in the grocery store.
My concept is the inspiration of the golden era of Hollywood where celebrities such as Marilyn Monroe were the living legends. For the typography and layout, I wanted to resemble the glitz and glamour of Hollywood. My target audience was to appeal to people who enjoy the glamour of Hollywood, in the entertainment industry, and love going to the movies. The label design is designed to look both classy with a modern twist.
Packaging Design 03